Now that you have a "Home business", you need to have resources to help it grow and attract customers. This page will help you do exactly that! I will show you how to build a list
of responsive customers, ready to buy what you have to offer. You should bookmark this page as it will contain valuable information that you'll want to come back to from time to time.
First thing you need to do is build up a "List" of customers that you can send your offers to. Having a list of people to send your offers to is one of the most valuable resources you can have when building your business.
The gurus have huge lists. Many possess lists that have over one million subscribers. This is how they make the bulk of their money online. They promote their own products and offers simply by writing up a good email and sending it out to their subscribers. They have already established trust so thousands of their subscribers will purchase. Imagine the math here. If a person has one million subscribers and they send out an offer that converts for $100, if only 0.1% purchase the offer, the person makes $100,000. This is why you need to focus on collecting emails and building a "Massive List"
The standard way to build a list online is through attracting people to a landing page. Generally, something is offered for free in exchange for an email address. Often, eBooks and newsletters are offered. Take a look at my "Launch Alert" page. This is a prime example of a standard landing page. Some marketers will put up to 10 landing pages across the Internet to build their list fast. It works well, but you need to know that this strategy takes a lot of time and cash.
You want to design your landing page so that it looks different than average, generic squeeze pages. People are cautious of those types of pages because they have seen them before, and have been burnt by them before. Make your page look stand out from the rest.
The best way to drive relevant traffic to your landing page is through buying lots of ads. This is an expensive method so most experts won't mention it. If money is not an issue and you know how to advertise online, this is the perfect route to build a giant list in few months, or even a few weeks.
If you do not have a large budget for ads, you can build your business and list through a blog. You can create tons of content and over time, search engines will pick up your content. Within your blog, you should have lots of anchor text and banners pointing people to your offer.
Another tool you'll need to build your list is an Autoresponder. An autoresponder is software that allows you to send emails out to people automatically. You can set up a sequence of prewritten emails and send them out to your followers at regular intervals. The emails are collected and stored in a database on the autoresponder platform. Once there, a subscriber can receive emails from you.
Get a good autoresponder and set up a series of emails with good information and products to sell. This will all go out automatically. I recommend Aweber, Constant Contact and Get Response. I prefer Get Response because the inbox delivery rate is higher than the others. This is important because you want your emails to go to the inbox, not spam or junk. It has lots of management tools to make your emails look professional and the cost is low to use Get Response and they offer a free trial period so you can kick the tires and try it out.
Another and cheaper way to build your list is to use a "Opt in List Builder/Manager". I found a very cool website that almost anyone can use. Very easy and very affordable! I use this site
all the time. One of it's advantages is that you do not need a domain or a place to host your landing page. They host it for you. In fact, I use it to host most of my images. It really is a great tool to have if you don't have a lot of money and want to build your list. Or use it to host your images.
Now that you're ready to build your list, there are some things you should do to keep a good relationship with your list. First, respect it. Always send your subscriber's quality content, whether it is information or products. Do not abuse your list and send them emails everyday. They do not appreciate seeing their inbox full of crappy emails. Send your emails out every three or four days. Do not send them offers with each email. Give them lots of great content and send out offers that will help them. Only sell products that you believe in too. If you sell crap, your list will be crap. People often focus on the money and promote any product to make them some money. Do not do that. You will destroy your list.